PRIVACY POLICY




This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.drinkenroot.com (the “Site”).


INFORMATION SUBJECT TO LEGAL REQUIREMENTS


All information you submit to us through this Site (by e-mail, surveys, or otherwise, as described below), including personally identifiable information may be subject to the disclosure under certain circumstances such as court order, subpoena, or other legal process in accordance with applicable law.


PERSONAL INFORMATION WE COLLECT


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.


Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.


We refer to this automatically-collected information as “Device Information.”


NO UNNECESSARY PERSONALLY INDENTIFIABLE INFORMATION COLLECTED


We do not collect personally identifiable information (e.g., your name, address, email address, credit/debit card number, checking account number or other information which can be associated with you without additional information) when you visit this Site, unless you use our Site to make a payment or purchase or otherwise choose to provide that information to us. The personally identifiable information collected through our Site and the personally identifiable information you otherwise choose to provide to us will be used and retained as described in the remainder of this Privacy Policy.


We collect Device Information using the following technologies:


“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Our Site uses only non-persistent temporary "cookies" and neither places any permanent information on nor retrieves it from the user's computer.


If you want to browse this Site without any interruptions, please make sure that your browser is not set to disable placement of "cookies" on your computer.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, e-check numbers, paypal numbers, etc.), email address, and phone number. We refer to this information as “Order Information.”


PERSONALLY IDENTIFIABLE INFORMATION COLLECTED FROM EMAILS, SURVEYS, ETC.


By sending us an email (e.g., by selecting the Contact Us option or emailing us), you are sending us personally identifiable information (i.e., your name, address, email address, or other information which can be associated with you without additional information). We store this information in order to respond to your request or otherwise address the subject matter of your email.


From time to time, we may ask you for specific personally identifiable information, such as name and address, and other pertinent information, in the form of an inquiry, survey, feedback form, questionnaire, or other means, all with the goal of providing better service. We will only retain the information that you provide in response to the inquiry, survey, etc.


You should know that email and other forms of electronic communication are generally not secure, and may also be subject to the disclosure requirements of applicable law.


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:


Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. In certain instances, you will be assigned a user name, personal identification number (PIN), password or other security code to access certain Contents, to make a purchase or payment using this Site. You agree to maintain the confidentiality and security of such username, PIN, password or code. If you provide the username, PIN, password or code to another person (e.g., to access information or make a payment) which is a violation of the Terms, you will be responsible for the other person's actions at this Site, including purchases made.


Note: We will never ask you for your PIN, password or code in an unsolicited phone call or email. When you are finished with those applications that are PIN, password or security code-protected, you should exit the page by signing out of the Site.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.


We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


BEHAVIOURAL ADVERTISING


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by:


FACEBOOK - https://www.facebook.com/settings/?tab=ads http://networkadvertising.org/choices GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


We use Facebook Custom Audience to deliver advertisements to website visitors on Facebook based on email addresses we have collected.


DO NOT TRACK


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


MINORS


The Site is not intended for individuals under the age of 13.


CHANGES


We may add to, delete, or change the terms of this Privacy Policy from time to time. This document will be updated to reflect such changes. By using our Site, you consent to this Privacy Policy, as it is changed from time to time.